Texas SandFest Email Marketing
Services Provided
- Email Design
- Content Creation
- Campaign Management
- Subscription List Management
- Segmented Marketing
- Metrics Reporting
The Texas SandFest email marketing campaigns are designed to build interest in the event and give people the information they need about SandFest by driving them to specific pages on the website.
Subscribers: Texas SandFest didn’t have subscribers for the email campaigns, so I created a subscription form on the website. The 1st email in March 2017 was sent to 215 subscribers. As of August 2017, the subscriber list has grown to more than 1000.
Segmentation: In addition to subscribers from the website, emails are also sent to members of the Port Aransas/Mustang Island Chamber of Commerce & Tourism Bureau. For these emails, I create content about SandFest relevant to businesses during the event.